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Book Table of Contents

Foreword

Introduction

1
Take Care of Your Customers and Employees, and the Bottom Line will Follow
2
To Gain a Competitive Edge, Be Different
3
Never Settle for “Satisfied”
4
Hire and Train People from the Ground Up
5
Treat Everyone Like an Owner
6
Form Strong Partnerships
7
Use Technology to Enhance the Customer Experience
8
Grow Smart
9
Live Your Core Values

Afterword

Acknowledgments

Index